Shots / A Few Of My Favourite Things: Gemma Yin

May 2020 / Jamie Madge


The Greatcoat Films mixed-media director talks us through some punky print, a bullet-filled journal and her penchant for stickers.

With mixed-media work that always feels handmade and tangible, it’s not a surprise that Greatcoat Films director Gemma Yin is a fan of the tactile.

As she talks us through some of the items she keeps close-to-hand, you can see that everything is playful, textured and (in the first case especially) strokable.

With a career to date that’s seen her collaborate with companies including Charlotte Olympia and Red Valentino, as well a produce promos for Little Mix, Sigrid and Louis Tomlinson, Yin’s distinctive ‘collage-in-motion’ style is well complimented by her punky reading, her feeling for fashion and her seriously enviable collection of stickers.