Greatcoat Films’ Newham-born director Sau Ali has built a solid portfolio within six short months in the business, including music videos for artists including Henny Knightz and Raptum, as well as branded content for Samsung, New Balance and Vice. Here he tells shots how short-form filmmaking can nurture a blockbuster spirit.
‘’My journey was the same cliche entrance through a combination of loving motion pictures in general and sitting in front of the TV for 5 hours flicking through multiple channels. But specifically being drawn to the cheesy, existential car commercials that would appear during the breaks.
Looking at it now, i was drawn to film’s ability to immerse me and what started off as a basic need to understand how it did, turned into an obsession of creating it.’’
‘’Music videos taught me rhythm, style and compression. The rhythm that is needed to excitingly carry a story, the bold style that’s needed to make it stand out and the skill and intention of compressing that all into a very short space of time. This is so beneficial when it comes to commercial work.’’
‘’I like to pick ‘in between’ moments and explode them. Exploring existential themes that rely on unique characters and a presentation that’s always slightly above reality.’’
‘’It is different. A good different. I think finding the balance between telling compelling or personal stories and meeting the multiple goals of a brand/client was one of the recent learning curves for me . I just started asking and listening more to what the client wanted and thats where the silver lining is – that creative problem solving, once accepted, leads to that perfect balance.’’
‘’Dance – i’d like to flip the genre on it’s head with the right opportunity. I’d also like to direct an anthology of short films which i’m currently working on.’’
‘’Charlie Brooker, Roman Gavras and Spike Lee to name a few. East London is a major inspiration – career wise let’s just see what happens.’’