Sau Ali is a director with a mission to bring epic, cinematic storytelling back to the small screen.
Ali was born and raised in Newham, East London, and grew up with a love of advertising’s dramatic, over-the-top narratives. Having studied Film Production at Ravensbourne, he launched himself into the industry with music videos for artists including Nicki Knightz and Raptum, as well as work for Samsung, New Balance and Vice.
Drawing on his childhood love of glossy car ads, he incorporates layered narratives and cinematic visuals into his films, aiming for an immersive approach he describes as exploded existentialism. It’s big scale storytelling but focused on the in-between moments of life, tapping into the stories of outsiders and ‘anomalies’ and finding the emotion that lies beneath