Michael McCool’s work puts a twist on documentary style, capturing real life narratives with a focus on the stories that are rarely told.
The director cut his teeth at Ridley Scott Associates, where he spent time in the creative research and editing department working with the likes of Chris Cunningham and Jonas Akerlund. Having got a taste for live action, Michael made his first music video for punk band Turbogeist – a riotous short film that captured the band’s frenetic energy. He went on to win a global competition with his video for the 25th anniversary of Underworld’s cult hit Born Slippy, which racked up over four million YouTube views in 12 months.
Since then, Michael has focused on creating branded content and documentaries, having made pieces for Mr. Porter, Net-a-Porter and MAC. That’s not to say he can’t be playful too – as shown by a recent award-winning campaign for JW Anderson, which took a mockumentary-style look at the life of a fictional teleshopping presenter. Michael is particularly drawn to the hidden side of stories, and loves taking accepted narratives and turning them upside down.
His feature-length documentary Arianne Phillips: Dressing the Part is executive produced by Lenny Kravitz, and scheduled for release later this year.